About VFMA
Versatile Finance and Management Associates (VFMA) is a newly established consultancy firm based in Dhaka, Bangladesh. Our mission is to deliver high-impact financial advisory and strategic consulting services that drive inclusive growth, investment efficiency, and institutional transformation.
We provide a wide range of advisory services spanning Corporate, CMSME development, Capital Market, Foreign Investment advisory, regulatory compliance, market research, and business process optimization. Our clients include startups, small and medium enterprises, financial institutions, and government-linked bodies.
As we are in the process of expanding our reach and visibility, we are seeking a results-driven and communications-savvy professional to lead our marketing and outreach functions—with a core focus on expanding our CMSME advisory portfolio.
Position Overview
We are seeking a proactive and strategic Executive (Marketing & Communications) to lead VFMA’s marketing and outreach efforts. This is a full-spectrum role that combines strategic thinking with execution, ideally suited for a motivated early-career professional who is ready to take ownership of an organization’s marketing direction.
As the firm’s primary marketing lead, you will develop and implement the overall marketing strategy, coordinate content across platforms, and ensure brand consistency across digital, print, and stakeholder-facing channels. You will work closely with other team members, including the SME Business Associate and Design Associate, to align messaging, campaigns, and engagement goals.
Key Responsibilities
Marketing Strategy & Planning
- Design and execute a cohesive marketing strategy aligned with VFMA’s business goals
- Identify target audiences and tailor outreach initiatives for core service verticals
- Monitor industry trends, audience behavior, and performance metrics to refine plans
Outreach & Brand Promotion
- Lead outreach campaigns aimed at investors, SMEs, institutional clients, and ecosystem partners
- Develop materials and messaging for events, webinars, partnerships, and community engagement
- Represent VFMA in digital spaces, directories, and professional networks
Content Development & Communications
- Create or oversee the creation of content including service brochures, reports, case briefs, and newsletters
- Draft and edit website copy, social media posts, email communications, and promotional materials
- Ensure all content aligns with VFMA’s tone, mission, and brand voice
Digital Platform Management
- Manage VFMA’s website (CMS updates, layout oversight, basic troubleshooting)
- Maintain VFMA’s presence on LinkedIn and other relevant platforms
- Track analytics and optimize content based on engagement data and SEO best practices
Collaboration & Internal Coordination
- Work alongside the SME Business Associate to support targeted outreach and sector-specific messaging
- Coordinate with the Design Associate to ensure visual consistency and brand alignment
- Liaise with external vendors and developers as needed for campaigns or digital improvements
Candidate Profile
Required Qualifications
- Bachelor’s degree in Marketing, Business, Mass Communication, or a related field
- 6 months to 1 year of experience in a marketing, communications, or outreach-focused role
- Excellent written and spoken English
- Proven ability to manage digital platforms, develop content, and coordinate campaigns
- Capacity to think strategically and work independently in a dynamic, startup environment
Preferred Skills
- Familiarity with CMS (e.g., WordPress), social media scheduling tools, and basic analytics
- Experience using Canva or Adobe tools for basic design or layout
- Knowledge or interest in financial services, development, or impact consulting
Compensation
- Salary: Negotiable, based on experience and portfolio
- Scope for performance-based incentives and professional development opportunities
Application Process
Please send your CV and a Cover Letter to: info@vfmabd.comwith the subject line: Application – Executive (Marketing & Communications).